Human nature is, essentially, to judge a book by its cover, believe something that looks good is good … An illusion that can lead to making very bad decisions when it comes to business and business relationships.
When seeking the services of companies, natural tendencies are
a) choose the largest,
b) rely on that look better and
c) try to behave professionally.
Following these trends in elections make us forget that it is not looking good to be good, strive to look professional to be, and that the Giants have a very bad view from above.
1. Small businesses are more focused
we should not despise a company its size. We must not forget that SMEs tend to be staffed by people leaving big firms, and they know and emulate, and sometimes improve their performance. Moreover, large companies have a large administrative apparatus, which usually becomes a crippling bureaucracy.
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